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Fire Farm Lighting, Elkader Iowa, founded 1991
What is the company known for?
We offer unique and innovative custom work to clients worldwide. Our founder and director, Adam Jackson Pollock, leads a skilled team who treats light as a creative medium. This approach manifests itself in the use of non- traditional materials and techniques not found in typical lighting applications. Through collaborative partnerships with interior designers and architects, Fire Farm creates sophisticated designs for hospitality, restaurant, and residential clients.
La vie est belle with our industrial chic Fire Farm Belle! Best of Show winner of IIDA/HD's Product Design Competition at HDExpo in 2016. This huge 6 foot diameter version of our Belle pendant features hand-finishing on the blackened steel exterior and a hand-applied gold leaf interior, with beautiful retro LED vintage clear lightbulbs inside.
Our matching Otto seating below also features the same hand-finished blackened steel under the cushy faux leather upholstery. And look closely in the center to see the included USB charging port cluster for you and your friends to re-energize your phone batteries while toasting actual live social interaction.
Here’s a little secret: the curve of our Belle captures your voices and sends them down to the floor when you’re standing or sitting underneath, creating a natural semi-private conversation area!
For all the available finish combinations check out the Fire Farm Industrial Chic collection on our website https://www.firefarm.com/ic-collection
And if you're wondering how we put together such a beautiful piece, watch our video "The Making of Belle" here! https://www.firefarm.com/video-ic-collection
Eclipse Hospitality (www.EclipseHospitality.com), the hotel industry's emerging leader providing branded & custom casegoods & upholstered furniture for 3 star to 7 star hotels, is thrilled to announce the appointment of Jim Zirkman and his agency EZS Agency as the Eclipse sales representative for the Greater New York City area
Anand Patel, the President and owner of Eclipse, commented: “It will be a pleasure to work with Jim! I’m thrilled that Andy Schaidler could bring us together” Mr Zirkman concurred “I’m looking forward to the opportunity to show Eclipse furniture to New York City, and to have them at BDNY again this November too.”
Eclipse furniture is installed in dozens of hotel lobbies and 1000’s of hotel rooms at brands that include: Homewood Suites, Hampton Inn, Hyatt Place, Home2 Suites, Holiday Inn, WaterView Casino, Comfort Inn, Comfort Suites, Holiday Inn Express, Quality Inn, Best Western, Best Western PLUS, Cedars Inn, Bodega Coast Inn, Western Inn, and more.
Their recently announced Eclipse LUX division has provided furniture to upscale and luxury hotels and resorts including: Houstonian, Hilton, Ritz Carlton, Marriott, Four Seasons, MGM, GrandHyatt, Venetian, Sofitel, Intercontinental, Shangri-La, Kempinski, Sheraton, Palazzo, and others.
Jim and EZS will work around the 5 boroughs of New York City and the nearby surrounding counties in New York, New Jersey, and Connecticut with hotel and resort architects,
designers and other hospitality specifiers; as well as the developers, builders, management groups and owners of these projects ensuring they have the highest quality casegoods and
upholstered seating for their lobbies and guestrooms.
Jim and EZS Agency are also the local NYC rep for Fire Farm Lighting and Floor Thirteen Textiles.
About Eclipse (EclipseHospitality.com):
Since its founding in 2005 in Phoenix, AZ, Eclipse Hospitality has established a reputation for unrivaled customer service and exceptional value providing high quality hotel furniture, by hoteliers - for hoteliers. We build casegoods and upholstered seating with long life and lasting design to branded & independent hotels & resorts across North America.
Your hotel’s success is our primary focus. Our aim is to not just be your trusted hospitality furniture provider, but to be your hospitality furniture partner as well. As longtime hoteliers ourselves, we personally understand the challenges of procuring high quality furniture with practical affordability.
Our #1 goal is quality, utilizing the most experienced and established manufacturers to meet the demands of every project. Our dedicated team members across the USA use their extensive experience in the hotel industry to work with our clients every step of the way--- from design and budgeting - to brand approval process - to shipping logistics to ensure we deliver a package of the utmost quality within the required timeline and budget.
Fire Farm Inc (www.FireFarm.com), the hospitality industry's leader in providing world-class creative decorative lighting fixtures, is pleased to announce the appointment of Kathy Armstrong and her agency Kathy Armstrong Associates as the sales representative for the states Missouri and Kansas
Andy Schaidler, National Sales Manager for Fire Farm, commented: “Kathy and I have known each other for a few years after being introduced by mutual sales colleagues. I’m happy to have her on the Fire Farm team to help us grow to the next level in our sales and marketing in St Louis, Kansas City, Springfield, and other surrounding areas. Kathy may even help us out in Tulsa soon”
Fire Farm lighting fixtures are installed at numerous upscale resorts, restaurants, country clubs, office buildings, condo towers such as Loews, Hyatt, Marriott, Bear River Casino, Hilton, Spirit Lake Casino, Grand Villa Casino, Melia, MGM, Harbor Club , Pelican Bay , VP Fitness, Trinity Forest Country Club, Palm Restaurant, and more. The products include ceiling and wall fixtures that are truly sculptures and works of art, as well as lighting.
Kathy and the Fire Farm sales team will work around the St Louis, Kansas City, and Springfield areas with the upscale hotel, resort, casino, fine dining, healthcare, office buildings, condominium, spa and country club industries; as well as the developers, builders, management groups and owners of these projects. Kathy will also be calling on Missouri and Kansas architects, designers and other specifiers to ensure their lighting projects have the most creative standard and custom selection of decorative lighting fixtures.
The pendants in our RINGz collection by Fire Farm Lighting come in different diameter circles to help you create a variety of configurations in different overall sizes for your ceiling project.
Suspend them on the same plane or stack and overlap them to create geometries and patterns limited only by your imagination.
Now available in candy color powder coat finishes, too!
This pictured hotel lobby installation combined our RINGz together overhead covering an area almost 17 ft long by 11 ft wide, another combination at the same hotel used RINGz overhead to span an area 33 ft long by almost 7 ft across.
Think BIG : Think Fire Farm : Think RINGz !
https://www.firefarm.com/ringz-collection
Custom built for an elegant sleek contemporary lounge located in the Caribbean, this long curved “J” shaped chandelier of pleated white fabric exactly follows the dimensions and footprint of the bar under it, and coordinates beautifully with the room design and rest of the furnishings.
To minimize construction and shipping costs, the over 26 ft long x 12 ft wide fixture was constructed in five sections, yet weighed less than 300 lbs total when put together and installed.
Contact your local Fire Farm rep today for more large scale lighting solutions you can wrap YOUR head around!
JBAR-St Lucia, designed by International Design Concepts.
firefarm.com/j-bar-2702
Fire Farm Inc (www.FireFarm.com), the hospitality industry's leader in providing world-class creative decorative lighting fixtures, is pleased to announce the appointment of Philip Thrift and his agency as the sales representative for the states North Carolina, Southern Virginia, West Virginia, and Kentucky
Andy Schaidler, National Sales Manager for Fire Farm, commented: “Philip and I have known each other and worked together off and on for many years. I’m thrilled to have him on our team to help us grow to the next level in our sales and marketing in HighPoint, Richmond, Charlotte, Louisville, and other surrounding areas.”
Fire Farm lighting fixtures are installed at numerous upscale resorts, restaurants, country clubs, office buildings, condo towers such as Loews, Hyatt, Marriott, Bear River Casino, Hilton, Spirit Lake Casino, Grand Villa Casino, Melia, MGM, Harbor Club , Pelican Bay , VP Fitness, Trinity Forest Country Club, Palm Restaurant, and more. The products include ceiling and wall fixtures that are truly sculptures and works of art, as well as lighting.
Philip and the Fire Farm sales team will work around the HighPoint, Richmond, Charlotte,
Louisville areas with the upscale hotel, resort, casino, fine dining, healthcare, office buildings, condominium, spa and country club industries; as well as the developers, builders, management groups and owners of these projects. Philip will also be calling on North Carolina, Southern Virginia, West Virginia, and Kentucky architects, designers and other specifiers to ensure their lighting projects have the most creative standard and custom selection of decorative lighting fixtures.
Fire Farm Inc the hospitality industry's leader in providing world-class decorative lighting fixtures, is pleased to announce the appointment of Rae Radovich and her agency AnuSource as the sales representative for the states of Illinois and Northern Indiana and Southern Wisconsin
Andy Schaidler, National Sales Manager for Fire Farm, commented: “Rae and I have known each other for many years through NEWH and through the hospitality industry in general. I’m excited to have her help us grow to the next level in our sales and marketing in Chicago, Milwaukee, Madison and surrounding areas .”
Fire Farm lighting fixtures are installed at numerous upscale resorts, restaurants, country clubs, office buildings, condo towers such as Loews, Hyatt, Marriott, Bear River Casino, Hilton, Spirit Lake Casino, Grand Villa Casino, Melia, MGM, Harbor Club, Pelican Bay , VP Fitness, Trinity Forest Country Club, Palm Restaurant, and more. The products include ceiling and wall fixtures that are truly sculptures and works of art, as well as lighting.
Rae and the Fire Farm sales team will work around the Chicago, Milwaukee, Madison areas with the upscale hotel, resort, casino, fine dining, healthcare, office buildings, condominium, spa and country club industries; as well as the developers, builders, management groups and owners of these projects. Rae will also be calling on Illinois, Wisconsin, and Northern Indiana architects, designers and other specifiers to ensure their lighting projects have the most creative standard and custom selection of decorative lighting fixtures.
Iowa Governor Kim Reynolds and Lt. Governor Adam Gregg stopped in Elkader to visit Fire Farm late last month. As part of the “Building a Better Iowa” tour, Reynolds and Gregg met with Adam Pollock and the entire Fire Farm team to learn more about how local businesses like Fire Farm enable Iowa to participate in the global economy as well as become local incubators which nourish Iowa communities on many levels.
“Instead of talking about Fire Farm right away, I started with Elkader and its growth and evolution through the Main Street projects,” Adam explained. “I mentioned how state programs like CAT and RECAT, Great Places, and the Cultural and Entertainment District programs all have helped strengthen and enrich the community and local economy.”
“We were able to show tangible examples of projects that have benefitted from that community cross pollination and working together,” Pollock continued. “We explained how we have adopted new technologies to leverage our ability to compete in the marketplace against foreign competition, preparing us for future growth and a competitive labor market through the application of new construction techniques and equipment.”
The 45-minutes originally scheduled for the visit stretched into nearly an hour. And, Pollock said, he could’ve used two hours more. Read the full article from the Clayton County register here.
https://www.firefarm.com/news/iowa-governor-reynolds-and-lt-governor-gregg-pay-visit-fire-farm
Fire Farm Inc (www.FireFarm.com), the hospitality industry's leader in providing world-class decorative lighting fixtures, is pleased to announce the appointment of Lori Ryherd and her agency Full Circle Collective as the sales representative for the states of Iowa, Minnesota, Nebraska, South Dakota, and North Dakota
Andy Schaidler, National Sales Manager for Fire Farm, commented: “Lori and Fire Farm discovered each other this winter, and we both realized there would be a perfect fit. She has connections at numerous firms that have never heard of us, and we have existing connections at other firms that haven’t met Lori yet, so we are great for each other. I’m excited to have her help us to the next level in our sales and marketing and client growth in our own backyard and in neighboring states.”
Fire Farm lighting fixtures are installed at numerous upscale resorts, restaurants, country clubs, office buildings, condo towers such as Loews, Hyatt, Marriott, Bear River Casino, Hilton, Spirit Lake Casino, Grand Villa Casino, Melia, MGM, Harbor Club , Pelican Bay , VP Fitness, Trinity Forest Country Club, Palm Restaurant, and more. The products include ceiling and wall fixtures that are truly sculptures and works of art, as well as lighting.
Lori and the Fire Farm sales team will work around the Upper Midwest with the upscale hotel, resort, casino, fine dining, healthcare, office buildings, condominium, spa and country club industries; as well as the developers, builders, management groups and owners of these projects. Lori will also be calling on Upper Midwest architects, designers and other specifiers to ensure their lighting projects have the most creative standard and custom selection of decorative lighting fixtures.
Expertly created and printed by our own marketing and graphics team, full of gorgeous product and installation photographs of our standard and custom lighting — 3/4 of the collection brochures are new within the last year.
We haven't created a catalog this exciting in almost 5 years. Lovingly assembled by the Fire Farm team in Elkader, Iowa, with an aluminum spine from our factory (see photo above of us makin’-binders: Adam, Darcy, Craig, and Andy... hard at work!). Each gorgeous binder just over an inch thick so it hardly takes up any room on your library shelf.
Want to see one yourself? Get in touch with your local Fire Farm rep who'll be happy to bring our binder to you; or contact us and we'll get it packaged up and UPS'd out to you right away!
In a real hurry? Download our digital catalog immediately from our online portal https://goo.gl/MvKqjJ or dropbox https://goo.gl/HVTEK6 until your Fire Farm rep or UPS driver shows up with your catalog to hand to you.
FireFarm steps up its sales and marketing to the design and hospitality industries by announcing the appointment of Louise Ross as their contract representative for the entire state of Texas.
FireFarm Inc (www.FireFarm.com), the hospitality industry's leader in providing world-class decorative lighting fixtures, is pleased to announce the appointment of Louise Ross and her agency, Louise Ross and Associates, as the sales representative for the states of Texas.
Andy Schaidler, National Sales Manager for FireFarm, commented: “Louise and I have known each other for years through NEWH, through the hospitality industry in general and have even worked together on the road, so I’m excited to have her help us achieve the next level in our sales, marketing and client growth in Houston, Austin, Dallas, and throughout Texas.”
FireFarm lighting fixtures are installed at numerous upscale resorts, restaurants, and country clubs: among them Loews, The Lodge Casino, Hyatt, Marriott, Bear River Casino, Hilton, Spirit Lake Casino, Grand Villa Casino, Melia, MGM, Harbor Club, Pelican Bay, VP Fitness, Trinity Forest Country Club, Palm Restaurants and more. These installations include ceiling and wall fixtures that are truly sculptures and works of art, as well as lighting.
Louise and the FireFarm sales team will work around Texas with the upscale hotel, resort, casino, fine dining, healthcare, office buildings, condominium, spa and country club industries, as well as the developers, builders, management groups and owners of these projects. Louise will also be calling on Texas architects, designers and other specifiers to ensure their lighting projects have the most creative selection of both standard and custom decorative lighting fixtures.
About FireFarm (www.FireFarm.com):
Established over 25 years ago in Oakland, CA by Adam Pollock and Ben Goldstone in 1991, Fire Farm now makes everything in the small Midwestern town of Elkader, Iowa since 2001.
We craft light and material in unique ways to define space and emotion. Our custom capabilities allow us to tailor our products to client's specific needs as well as engineer their ideas into dramatic reality. Fire Farm's product line makes these explorations available to a wider audience.
Elkader is a friendly northeastern Iowa community about 20 miles west of the Mississippi river with an interesting history, unique shops, great recreation, and beautiful scenery on the Turkey River.
We look forward to working with you!
LODGE KOHLER HOTEL Named 2nd Place Winner - Best New Hotel by USA TODAY 2018 Readers’Choice Awards
Thrilled to announce that LODGE KOHLER has just been ranked 2nd in the nation in ’Best New Hotel' category for the 2018 USA TODAY 10Best.com Readers’Choice Awards.
With guestrooms featuring custom printed Swavelle fabrics for guestroom chairs pillows and beds (pictured here) designed by Kohler’s own Architecture and Interior Design department. Swavelle Hospitality Customs dept and sales team were honored to be part of the process and to produce these beautiful fabrics for Kohler and for LODGE.
USA Today Readers were prompted to vote for their favorite new hotel and LODGE KOLHER was one of the 20 finalists selected by a panel of experts comprised of editors and contributors from USA TODAY and 10Best.com.
Located across the street from the historic Lambeau Field, LODGE KOHLER opened its doors to the public in July 2017 as the premier hotel in the Green Bay Packer’s Titletown District and earned the coveted AAA Four-Diamond rating upon opening. LODGE KOHLER is one of 10 Wisconsin properties to boast a Four-Diamond rating and also joins the Kohler Co. portfolio of other AAA Diamond rated properties.
Located in the heart of Green Bay’s new Titletown District, LODGE KOHLER features 144 guest rooms outfitted with custom KOHLER bathroom products. Visitors can immerse themselves in Packers history through the artfully curated collection of photographs and memorabilia displayed throughout the property. Guests can relax and indulge at KOHLER Waters SPA (the brand’s fourth location), which features innovative hydrotherapy treatments, a coed sauna, expansive relaxation spaces, steam room, cool plunge pool and state-of-the-art hydromassage experience pool – unlike any other in the country. The property also boasts a rooftop restaurant and bar, Taverne in the Sky, which offers modern rotisserie cuisine and panoramic views of Lambeau Field, all within an upscale setting.
http://www.luxurytravelmagazine.com/news-articles/lodge-kohler-named-2-best-new-hotel-by-usa-today-10bestcom-28310.php
In the current issue of Visual Merchandising and Store Design, the FireFarm Astropuff and the FireFarm Industrial Chic Collection make an appearance in the VMSD LookBook highlighting designs that explore new approaches to furnishing and lighting retail store spaces.
In this month’s CODAmagazine-CODAWORX Collaboration of Art and Design, FireFarm’s founder Adam Jackson Pollock discusses the company’s past, present, and future and highlights such notable projects as the Rose ceiling element designed for the Loews Chicago O’Hare. The Jellyfish installation at the Pelican Bay Hotel in Freeport, Bahamas, also garnered a feature. It's built with signature Fire Farm materials: mesh and dichroic plastic.
Read more in this special edition: Light as Art V here.
(January 2018 – Elkader IA) – Fire Farm is excited to announce the expansion of our sales team with the addition of Andy Schaidler as National Sales Manager. Andy’s role includes managing sales growth and business development for the company, as well as working with Fire Farm’s existing and new independent sales representatives and clients.
Fire Farm President Adam Pollock comments: “We’re so happy to add Andy’s experience, passion and humor to the Fire Farm family. He’s been such a force for good in the industry and his insights will be invaluable. Our continued growth and success is assured with Andy onboard!”
Schaidler adds: "I’m thrilled to be on the team of this creative manufacturer that builds custom and standard lighting fixtures the clients love. The response whenever the Fire Farm name is mentioned is always overwhelmingly positive."
Andy’s 15+ years of experience in the hospitality architecture and design industry combined with 30+ years in decorative lighting spans both national and international boundaries, with a long history of ongoing work with independent sales representatives and clients from Hawaii to the Caribbean and across the US and Canada.
He’s widely involved with NEWH The Hospitality Network, serving on their International Board for 8 years as Director of Trade Shows, Leadership Conferences, Public Relations, Membership Expansion, and most recently their Sustainability Committee.
Andy is also a longtime Member of the IESNA Illuminating Engineering Society of North America, and is studying for his LEED GA certification.
When he’s not selling selling selling, he enjoys RV’ing, home remodeling, hiking, cooking, wine tasting, and craft cocktails.
About Firefarm(www.FireFarm.com):
Established in 1991 in Oakland, CA by Adam Pollock and Ben Goldstone, Fire Farm now makes everything in the small Midwestern town of Elkader, Iowa since 2001. We craft light and material in unique ways to define space and emotion. Our custom capabilities allow us to tailor our products to client's specific needs as well as engineer their ideas into dramatic reality. Fire Farm's product line makes these explorations available to a wider audience. Elkader is a friendly northeastern Iowa community about 20 miles west of the Mississippi river with an interesting history, unique shops, great recreation, and beautiful scenery on the Turkey River.
We look forward to working with you!
