Monday, February 19, 2018

Louise Ross and Associates named the new Texas representative for Fire Farm

FireFarm steps up its sales and marketing to the design and hospitality industries by announcing the appointment of Louise Ross as their contract representative for the entire state of Texas. 

FireFarm Inc (, the hospitality industry's leader in providing world-class decorative lighting fixtures, is pleased to announce the appointment of Louise Ross and her agency, Louise Ross and Associates, as the sales representative for the states of Texas.

Andy Schaidler, National Sales Manager for FireFarm, commented: “Louise and I have known each other for years through NEWH, through the hospitality industry in general and have even worked together on the road, so I’m excited to have her help us achieve the next level in our sales, marketing and client growth in Houston, Austin, Dallas, and throughout Texas.” 

FireFarm lighting fixtures are installed at numerous upscale resorts, restaurants, and country clubs: among them Loews, The Lodge Casino, Hyatt, Marriott, Bear River Casino, Hilton, Spirit Lake Casino, Grand Villa Casino, Melia, MGM, Harbor Club, Pelican Bay, VP Fitness, Trinity Forest Country Club, Palm Restaurants and more.  These installations include ceiling and wall fixtures that are truly sculptures and works of art, as well as lighting.

Louise and the FireFarm sales team will work around Texas with the upscale hotel, resort, casino, fine dining, healthcare, office buildings, condominium, spa and country club industries, as well as the developers, builders, management groups and owners of these projects.   Louise will also be calling on Texas architects, designers and other specifiers to ensure their lighting projects have the most creative selection of both standard and custom decorative lighting fixtures.

About FireFarm ( 

Established over 25 years ago in Oakland, CA by Adam Pollock and Ben Goldstone in 1991, Fire Farm now makes everything in the small Midwestern town of Elkader, Iowa since 2001. 

We craft light and material in unique ways to define space and emotion. Our custom capabilities allow us to tailor our products to client's specific needs as well as engineer their ideas into dramatic reality. Fire Farm's product line makes these explorations available to a wider audience. 

Elkader is a friendly northeastern Iowa community about 20 miles west of the Mississippi river with an interesting history, unique shops, great recreation, and beautiful scenery on the Turkey River. 
We look forward to working with you!

Thursday, February 8, 2018

Fire Farm: Let there be light

Small-town Iowa isn’t exactly where you’d expect to find a lighting company that sells its products around the world. 

A great new article in the local newspaper about Fire Farm and its success as a local business in a global economy.

Wednesday, February 7, 2018

LODGE KOHLER HOTEL Named 2nd Place Winner - Best New Hotel by USA TODAY 2018 Readers’Choice Awards

Thrilled to announce that LODGE KOHLER has just been ranked 2nd in the nation in ’Best New Hotel' category for the 2018 USA TODAY Readers’Choice Awards. 
With guestrooms featuring custom printed Swavelle fabrics for guestroom chairs pillows and beds (pictured here) designed by Kohler’s own Architecture and Interior Design department.  Swavelle Hospitality Customs dept and sales team were honored to be part of the process and to produce these beautiful fabrics for Kohler and for LODGE. 

USA Today Readers were prompted to vote for their favorite new hotel and LODGE KOLHER was one of the 20 finalists selected by a panel of experts comprised of editors and contributors from USA TODAY and 

Located across the street from the historic Lambeau Field, LODGE KOHLER opened its doors to the public in July 2017 as the premier hotel in the Green Bay Packer’s Titletown District and earned the coveted AAA Four-Diamond rating upon opening. LODGE KOHLER is one of 10 Wisconsin properties to boast a Four-Diamond rating and also joins the Kohler Co. portfolio of other AAA Diamond rated properties.

Located in the heart of Green Bay’s new Titletown District, LODGE KOHLER features 144 guest rooms outfitted with custom KOHLER bathroom products. Visitors can immerse themselves in Packers history through the artfully curated collection of photographs and memorabilia displayed throughout the property. Guests can relax and indulge at KOHLER Waters SPA (the brand’s fourth location), which features innovative hydrotherapy treatments, a coed sauna, expansive relaxation spaces, steam room, cool plunge pool and state-of-the-art hydromassage experience pool – unlike any other in the country. The property also boasts a rooftop restaurant and bar, Taverne in the Sky, which offers modern rotisserie cuisine and panoramic views of Lambeau Field, all within an upscale setting.

Tuesday, February 6, 2018

In the current issue of Visual Merchandising and Store Design, the FireFarm Astropuff and the FireFarm Industrial Chic Collection make an appearance in the VMSD LookBook highlighting designs that explore new approaches to furnishing and lighting retail store spaces.

Thursday, February 1, 2018

In this month’s CODAmagazine-CODAWORX Collaboration of Art and Design, FireFarm’s founder Adam Jackson Pollock discusses the company’s past, present, and future and highlights such notable projects as the Rose ceiling element designed for the Loews Chicago O’Hare. The Jellyfish installation at the Pelican Bay Hotel in Freeport, Bahamas, also garnered a feature. It's built with signature Fire Farm materials: mesh and dichroic plastic.

Read more in this special edition: Light as Art V here.