Monday, February 19, 2018

Louise Ross and Associates named the new Texas representative for Fire Farm

FireFarm steps up its sales and marketing to the design and hospitality industries by announcing the appointment of Louise Ross as their contract representative for the entire state of Texas. 

FireFarm Inc (, the hospitality industry's leader in providing world-class decorative lighting fixtures, is pleased to announce the appointment of Louise Ross and her agency, Louise Ross and Associates, as the sales representative for the states of Texas.

Andy Schaidler, National Sales Manager for FireFarm, commented: “Louise and I have known each other for years through NEWH, through the hospitality industry in general and have even worked together on the road, so I’m excited to have her help us achieve the next level in our sales, marketing and client growth in Houston, Austin, Dallas, and throughout Texas.” 

FireFarm lighting fixtures are installed at numerous upscale resorts, restaurants, and country clubs: among them Loews, The Lodge Casino, Hyatt, Marriott, Bear River Casino, Hilton, Spirit Lake Casino, Grand Villa Casino, Melia, MGM, Harbor Club, Pelican Bay, VP Fitness, Trinity Forest Country Club, Palm Restaurants and more.  These installations include ceiling and wall fixtures that are truly sculptures and works of art, as well as lighting.

Louise and the FireFarm sales team will work around Texas with the upscale hotel, resort, casino, fine dining, healthcare, office buildings, condominium, spa and country club industries, as well as the developers, builders, management groups and owners of these projects.   Louise will also be calling on Texas architects, designers and other specifiers to ensure their lighting projects have the most creative selection of both standard and custom decorative lighting fixtures.

About FireFarm ( 

Established over 25 years ago in Oakland, CA by Adam Pollock and Ben Goldstone in 1991, Fire Farm now makes everything in the small Midwestern town of Elkader, Iowa since 2001. 

We craft light and material in unique ways to define space and emotion. Our custom capabilities allow us to tailor our products to client's specific needs as well as engineer their ideas into dramatic reality. Fire Farm's product line makes these explorations available to a wider audience. 

Elkader is a friendly northeastern Iowa community about 20 miles west of the Mississippi river with an interesting history, unique shops, great recreation, and beautiful scenery on the Turkey River. 
We look forward to working with you!