The new logo draws from earlier PSI branding and logo colors, elements, and style with nods back to the company's founding and past logos. At the same time the addition of the colorful stylized ribbon globe represents that Purchasing Solutions has international clients and projects. Adding a new typeface gives an overall finished logo that's both contemporary yet timeless, presenting a professional image for the growing firm.
The new branding and logo graphics artwork was created by BGB Design of Milwaukee WI. Major artwork decisions came from key members of the PSI team including company Co-Founders J Mike Williams and Richard Michael, Senior Project Manager Denise Ho, and their new Marketing Manager Andy Schaidler
Mr. Williams, the President of Purchasing Solutions International, commented: "This new logo is the perfect symbol of the growth and changes happening at PSI. Everyone who's seen it inside and outside the company absolutely loves the new look and our progressive new approach in the industry"