Friday, April 26, 2019

Rebecca Rotar is the new Colorado and Utah representative for Fire Farm

Fire Farm Inc (, the hospitality industry's leader in providing world-class creative decorative lighting fixtures, is pleased to announce the appointment of Rebecca Rotar and her agency R & R Design Resources as the sales representative for the state of Colorado and Utah

Andy Schaidler, National Sales Manager for Fire Farm, commented: “Rebecca and I were intro
duced by mutual industry friend Barbara Brothman this winter, it’s been a great fit so far as Rebecca picks up the Fire Farm line in both states.”  Rebecca added: “Fire Farm has some very unique offerings for public space lighting that will be phenomenal for our customers, and…I love that they manufacture in the US”

Fire Farm lighting fixtures are installed at numerous upscale resorts, restaurants, country clubs, office buildings, condo towers such as Loews, Hyatt, Marriott, Bear River Casino, Hilton, Spirit Lake Casino, Grand Villa Casino, Melia, MGM, Harbor Club , Pelican Bay , VP Fitness, Trinity Forest Country Club, Palm Restaurant, and more.  The products include ceiling and wall fixtures that are truly sculptures and works of art, as well as lighting.

Rebecca and the Fire Farm sales team will work around the Denver, Boulder, Colorado Springs, Salt Lake City, and surrounding areas with the upscale hotel, resort, casino, fine dining, healthcare, office buildings, condominium, spa and country club industries; as well as the developers, builders, management groups and owners of these projects.   Rebecca will also be calling on Colorado and Utah architects, designers and other specifiers to ensure their lighting projects have the most creative standard and custom selection of decorative lighting fixtures.

About FireFarm ( 

Established over 25 years ago in Oakland, CA by Adam Pollock and Ben Goldstone in 1991, Fire Farm now makes everything in the small midwestern town of Elkader, Iowa since 2001. 
We craft light and material in unique ways to define space and emotion. Our custom capabilities allow us to tailor our products to client's specific needs as well as engineer their ideas into dramatic reality. Fire Farm's product line makes these explorations available to a wider audience. 
Elkader is a friendly northeastern Iowa community about 20 miles west of the Mississippi river with an interesting history, unique shops, great recreation, and beautiful scenery on the Turkey River. 
We look forward to working with you!