Tuesday, July 22, 2014

Forbes Magazine: "Lady Gaga Is Still Schooling Marketers"






Lady Gaga concerts are sensory-overload spectacles, gaudy gigs — and breakthrough BRAND EXPERIENCES.    Businesspeople looking to make an indelible in-person impression through customer experience should follow her lead.

http://www.forbes.com/sites/deniselyohn/2014/07/16/lady-gaga-is-still-schooling-marketers/



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