A new study by Cornell University has found that hotels gain a revenue benefit when they are certified under the LEED sustainable building program.
The study compared the performance of 93 LEED-certified green sustainable US hotels (the number for which operating data were available) to that of 514 comparable (but non-LEED) hotel competitors, and found that the certified hotels obtained superior financial performance.
The hotel industry has embraced environmental sustainability. By comparing LEED certified green sustainable hotels with a competitive set of non-certified hotels, the study found substantial increases in average daily rates and revenue per available room for the LEED hotels.
https://www.2degreesnetwork.com/groups/2degrees-community/resources/leed-certified-hotels-make-more-money-than-non-leed-ones/
https://www.hotelschool.cornell.edu/research/chr/pubs/reports/abstract-18084.html
