Thursday, March 29, 2018

Lori Ryherd named new Iowa-Minnesota-Nebraska-Dakotas representative for Fire Farm

Fire Farm Inc (, the hospitality industry's leader in providing world-class decorative lighting fixtures, is pleased to announce the appointment of Lori Ryherd and her agency Full Circle Collective as the sales representative for the states of Iowa, Minnesota, Nebraska, South Dakota, and North Dakota

Andy Schaidler, National Sales Manager for Fire Farm, commented: “Lori and Fire Farm discovered each other this winter, and we both realized there would be a perfect fit.  She has connections at numerous firms that have never heard of us, and we have existing connections at other firms that haven’t met Lori yet, so we are great for each other.  I’m excited to have her help us to the next level in our sales and marketing and client growth in our own backyard and in neighboring states.” 

Fire Farm lighting fixtures are installed at numerous upscale resorts, restaurants, country clubs, office buildings, condo towers such as Loews, Hyatt, Marriott, Bear River Casino, Hilton, Spirit Lake Casino, Grand Villa Casino, Melia, MGM, Harbor Club , Pelican Bay , VP Fitness, Trinity Forest Country Club, Palm Restaurant, and more.  The products include ceiling and wall fixtures that are truly sculptures and works of art, as well as lighting.

Lori and the Fire Farm sales team will work around the Upper Midwest with the upscale hotel, resort, casino, fine dining, healthcare, office buildings, condominium, spa and country club industries; as well as the developers, builders, management groups and owners of these projects.   Lori will also be calling on Upper Midwest architects, designers and other specifiers to ensure their lighting projects have the most creative standard and custom selection of decorative lighting fixtures.